Market of Halal Biscuits in India

Major players in biscuits manufacturing in India are Britannia, Parle Biscuits, Parle Products, Surya Food & Agro, Anmol Bakers Pvt, Cremica, Priya Food, Lancer Foods, Glaxo SmithKline, Veeramani Ind, Modern Food Ind., Bakeman's and Amotts. Britannia claims more than 38% share of biscuits industry in value terms. Leading brands in India biscuits market are Marie, Glucose, Nice, Krackjack, Bourbon, Good Day, Pure Magic, Milk Bikis, Parle G, Snax, Top, Monaco, Little Hearts, Glucose-D, Baker's Choice, 50-50, Tiger, Salto, Happy Day, Creamwich, Mariegold, Jacob's Thin, Circuits, Elaichi, Cream, Priya Gold, Perk, KitKat, Chekkers, Jim Jam, Cream Treat, United Biscuits, RJR Nabisco, Arnotts, Unilever.

In spite of substantial share with more than 160 Million Muslim in total population with greater ratio of children and youth, India is lacking to offer processed food products as per the Halal dietary norms which is a pre condition in selection of products for Muslims. Muslims have around 200.5 thousand metric tons estimated demand market of Halal biscuits which would be expanded 396.4 metric tons during the year 2020. Besides the domestic market, India exports the biscuits to Pakistan, UAE, Yemen and other OIC Muslim countries who prefer to consume Halal endorsed products.

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